Every big breakout corporation started as a small startup – be it Amazon, YouTube, or Facebook. But how did they achieve such unprecedented success? By wisely leveraging the maximum potential of mobile application technology when nobody could have imagined it. 

 

As soon as smartphones became widespread, these tech giants smoothly transitioned into the mobile era, bringing all things from entertainment to shopping, finance to fitness – right in our pockets. 

 

From that moment on, the mobile app market has exploded drastically. Today we have an app for literally everything! Gaming, grocery shopping, news reading, flight & hotel booking, dating, studying, photo editing, whatever you can think of and there’s an app in the app store!

 

Among this intense competition, changing consumer expectations calls for continuous innovation. So being on the mobile is no longer enough. Hence, it is the need of the hour to stay updated on whatever is going on in and around the tech. That’s why we have listed the top 7 mobile app development trends that might work wonders for your business in 2024. 

 

What Are The Trends In Mobile Application Development for 2024?

1. Artificial intelligence takes center stage

In 2023 and 2024, artificial intelligence (AI) was and continues to be a big deal in mobile app development. It’s valued for its advanced capabilities, making tasks easier for developers and offering users new opportunities. AI-powered solutions personalize interactions, making apps more user-friendly. 

 

Machine learning (ML) algorithms automate tasks, saving time and money, and learning from user preferences to provide better answers. These AI tools attract users and help businesses boost profits by adapting to consumer habits. Natural Language Processing (NLP) is another aspect of AI, mainly used in chatbots and virtual assistants. These assistants, like Siri, understand human language, perform tasks, and adapt to user preferences, making them useful in various industries like IT, healthcare, and education.

1. Widespread adoption of IoT mobile apps

IoT, or the Internet of Things, connects smart devices to communicate and perform tasks without human input. For example, you can use your phone to lock doors, adjust lights, or control appliances remotely. Companies like Twilio are making this possible through IoT, allowing easy home management with a mobile app. Devices like Amazon Alexa and Apple Siri are examples of IoT technology. 

 

In custom mobile app development, trends include edge computing, integrating AI and AR/VR, using blockchain for security, embracing open-source development, and focusing on hybrid apps. As IoT becomes more common, developers must prioritize user-friendly interfaces, strong security measures, and smooth integrations in their apps.

1. Beacon Technology

Admired by various industries like healthcare, retail, and hospitality, Beacon technology enhances mobile applications with advanced functionality. Originally developed in 2013, recent years have seen significant advancements in this technology. For instance, in retail, beacons connect with users’ smartphones via Bluetooth, notifying them of sales or specials as they pass by. They also track buyer behavior, such as time spent in specific aisles, enabling targeted push notifications for future sales. 

 

The main advantage of beacon technology is proximity marketing, which enriches the customer experience within mobile apps. Statista projects a compound annual growth rate of 59.8% for the beacon technology market, with an estimated value surpassing $56.6 billion by 2026, demonstrating its substantial growth and potential impact.

1. Metaverse apps gaining attention

The term “Metaverse” refers to an immersive 3D virtual world blending AR, VR, and MR technologies, offering diverse experiences from entertainment to business interactions. It drives revenue growth by merging physical and digital realms, enhancing online engagement. 

 

AR and VR development services play pivotal roles in mobile apps across various sectors like healthcare, real estate, and education, generating $32.1 billion annually with a projected 10.77% CAGR until 2028. AR improves customer experiences, boosting sales, while VR fosters shared virtual spaces for learning and exploration, as seen in educational tools like Virtuali-Tee. These technologies revolutionize interactions, such as virtual home tours and anatomical exploration via QR codes, illustrating their transformative impact on mobile apps and beyond.

1. Super App Supremacy

Super-apps are all-in-one platforms that offer various services through a single application, eliminating the need to switch between multiple apps. They integrate functions like messaging, shopping, food delivery, taxi booking, and payments into one seamless experience. Particularly popular in Asia Pacific countries, these apps are gaining traction globally. 

 

With the worldwide market projected to exceed $714.73 billion by 2032, they’re a significant trend in mobile app development. While not as widespread in the US, consumer interest is growing, with tech giants like Facebook and Amazon expanding their ecosystems to create super-apps. Google Maps is an example of this trend, offering features like booking services, sharing locations, and integrated payments. As consumers seek all-in-one solutions, super-apps provide convenience and efficiency, driving their increasing popularity.

1. Predictive Analytics

Predictive analytics, a significant trend in mobile app development, utilizes technology such as machine learning and AI to forecast events using data. This approach, long employed by tech giants like Netflix for personalized recommendations, is set to become more mainstream in 2024 across various mobile apps. The focus will be on improving user interface and experience. 

 

Currently, 19% of companies use AI for predictive analytics, highlighting its importance in marketing and overall strategy. The aim is to tailor app experiences uniquely to each user, presenting product suggestions and preferences based on individual actions and behavior history. This customization ensures that no two users have the same app experience, enhancing user engagement and satisfaction.

1. Instant Apps

Android Instant Apps, introduced a few years ago, are set to become more popular in 2024. These apps let users try out an app without installing it; they just need to click “try now.” With Android Studio, developers can create these instant app experiences to enhance app discovery. Although instant apps have size restrictions and may not offer the full app experience, these limitations could change over time. Users increasingly seek better app experiences, and instant apps meet that demand. 

 

For instance, Hollar, a mobile commerce app, saw a 20% increase in conversions after launching an instant app, with 30% of their Android traffic coming from it. Developing instant versions alongside regular apps is crucial for Android developers in 2024.

Final Thoughts!

This year has already come to its midway and the beginning has already been promising with innovative trends like Artificial intelligence, IOT, and much more. Mobile app technologies are evolving at an unimaginable speed. So, if you don’t keep up with these trends and craft business apps as per the outdated industry trends, things won’t go in a positive direction in the long run. 

 

Therefore, the key to creating a mobile app that flourishes in the future is understanding the customer’s pain points and the needs of the hour. Subsequently, tailor the app to meet those requirements. 

 

What’s better is you can hire a professional mobile app development company to get the desired outcomes.